Saint-Gobain Technical Fabrics gets new name

Screen mesh supplier Saint-Gobain Technical Fabrics has changed its name to Saint-Gobain AdFors. The new name was developed to reinforce the company“s strength and position in the industrial and cons…

Screen mesh supplier Saint-Gobain Technical Fabrics has changed its name to Saint-Gobain AdFors. The new name was developed to reinforce the company“s strength and position in the industrial and construction markets, according to officials. The new name is based on the root words “ad“ (to add, to join, to combine), and “fors“ (force, reinforcement). AdFors therefore means to “add reinforcement“ to a building or product. We look forward to building brand equity with the new name by offering best in class service and excellent product innovation, says Rudi Coetzee, GM for Saint-Gobain AdFors America, Inc. The new AdFors name provides us the opportunity to really build a strong brand backed by the globally recognized Saint-Gobain. Other than screening and accessories, the company also manufactures reinforcement fabrics used in drywall, wall coverings, pavement and other applications.