The increasing numbers of LED firms has been causing the industry to compete by lowering prices. Price falls in the first half of 2011 have reached the level of the total price fall of 2010. Some sola…
The increasing numbers of LED firms has been causing the industry to compete by lowering prices. Price falls in the first half of 2011 have reached the level of the total price fall of 2010. Some solar firms have been reducing the price for lighting products, even up to 40%. According to Edison Opto, the Taiwan-based LED packaging house, the LED TV market has been disappointing, causing many firms to change focus to LED lightings. Samsung was the first company to decrease price contributing to the increasing competition of the industry, but companies are still waiting for demand to grow. Aeon Lighting announced the price decrease of all its LED lighting products both indoor and outdoor with the largest decrease around 40%. According to the company, the demand for LED lighting in first half of 2011 was moderate. As of June, the firm has been operating at full capacity, added Aeon. Industry observers pointed out the price of 40W retrofit LED light bulbs dropped to USD 15 from USD 20-25 in first half of 2011 due to the aggressive expansion of Samsung. The price of LED lighting is expected to fall continuously to the end of 2011.