Ceylon Glass Company was recently awarded Business Superbrand status by Superbrands Lanka. The Superbrands program, which currently operates in over 55 countries, recognizes a variety of categories of…
Ceylon Glass Company was recently awarded Business Superbrand status by Superbrands Lanka. The Superbrands program, which currently operates in over 55 countries, recognizes a variety of categories of brands. The latest program being rolled out in Sri Lanka recognises those products and services which are directly marketed to other businesses through Business Superbrand. Ceylon Glass Company commands the entire local market apart from a negligible percentage of glass imports into Sri Lanka. A publicly-listed company, Ceylon Glass is on the verge of transforming its traditional manufacturing skills to meet global demands. Despite the high cost of utilities and the lack of cheap fuel sources in Sri Lanka, Ceylon Glass has built on more than 50 years in business to achieve distinction as a company that caters to all segments of glass containers. Post 1999, after its takeover by the India-based Piramal Glass Ltd (a Piramal Enterprise Company), the company has been on a capacity building drive, eliminating inefficiencies, installing newer processes to optimise the use of raw materials and innovating new developments. In line with increasing demand for glass containers in all segments locally and internationally, Ceylon Glass has recently built a state-of-the-art, 250-ton-per-day glass manufacturing facility in Horana thereby doubling the capacity of its overall glass manufacturing, as well as that of coloured glass. The plant can output bottles in a range of designs and dimensions from 50 millilitres to 2.5 litres for use in carbonated waters, liquor, wines, beer, cosmetics, pharmaceuticals as well as in the food and beverages industries, with the growth of these industries having energised Ceylon Glass Company“s top-line. CEO and executive director of Ceylon Glass Company Sanjay Tiwari said, “I am delighted with this award as it recognises our presence in the country along with our contribution to the many industries we work with”. Head of Marketing at Superbrands Lanka Ms. Sharmila Cassim said, “Business Superbrands are the hidden gems that drive our economy. They are hidden as they are not obviously visible to the public because they do not advertise. They market themselves directly to existing and potential customers”.