Beneq appoints new vice president of sales, marketing and business development

Leading supplier of production and research equipment for thin film coatings, Beneq, has named Jukka Nieminen to the newly-created position of vice president of sales, marketing and business development. In this new position, Nieminen will be focusing on global development of sales and service.

Jukka Nieminen has been appointed Vice President of Sales, Marketing and Business Development for Beneq. Nieminen will hold executive responsibility for sales in both business units of Beneq, i.e., Thin Film Equipment and Lumineq Displays.
Jukka Nieminen (M.Sc. Tech.) has an extensive background in planning, implementing and hands-on leading international technology-driven businesses. Previous positions, including Kaukomarkkinat Oy (MD), Rehau Oy (MD), NAPS Systems Oy (President and CEO), Marioff Corporation Oy (VP) and Nextrom Oy (GM) provide Nieminen with a unique track record and experience base from global business operations.
“Jukka will be focusing on global development of our sales and service at the customer interfaces of both business units, i.e., Thin Film Equipment and Lumineq Displays. This position, which requires a combination of in-depth knowledge of technology-intensive project sales and a true understanding of long-term customer commitment, and much more, is a perfect match with the very unique set of skills Jukka has acquired. Our primary goal with this new position, and with Jukka as the keeper of it, is to improve sales and the quality of our customer service. As a team, we are delighted to welcome him to Beneq,” says Sampo Ahonen, CEO of Beneq.
“Beneq is a pioneer and world-leader in specific coating technologies and embedded devices. Providing added value through global networks and technology-intensive business is at the core of the company. I am truly impressed by the in-house know-how and commitment to serve a global market with thin film coating equipment, specialty job coating services and displays for extreme conditions. My experience, alongside working with the teams in Beneq, will allow me to identify the best means to improve our customers’ experiences and provide them with the best value and loyalty,” says Jukka Nieminen.
The position of vice president of sales, marketing and business development at Beneq is new. Jukka Nieminen will be present at the Lumineq Displays stand at Embedded World in Nuremberg, Germany, where Beneq will be exhibiting during 24-26 February 2015.
Beneq Thin Film Equipment, leading supplier of production and research equipment for thin film coatings, also offers extensive thin film job coating services. Beneq equipment and thin film experience is used for enhancing the durability of organic electronics, improving the efficiency of crystalline silicon and thin film solar cells and protecting silver from tarnishing.
Lumineq Displays is the world’s premier manufacturer and developer of thin film electroluminescent (TFEL) displays. Lumineq displays are used in a wide array of applications in extreme conditions: mining, marine and offshore, transport, public safety, medical, military, aviation and heavy industry. Lumineq Displays also manufactures transparent electroluminescent thin film displays.