At a formative moment in Vitro’s evolution, the new brand represents a renewed
commitment to partnership and innovative, long-term thinking—philosophies that have
been central to the company’s success for over a century.
“We’re staying true to what has made us an industry leader,” says Chief Executive Officer,
Adrian Sada Cueva. “The power of partnership remains our greatest asset. We have a
reputation for working together and looking ahead to develop the next generation of
innovative glass solutions. Now, that reputation becomes our identity.”
In addition to the new brand message, the refresh is also centred on a new visual identity
and logo, as well as new Mission, Vision and Values statements.
The brand launch signals a new era for the Mexico-based manufacturer.
“With collaboration as our constant, we have made great progress in recent years,” adds
Sada Cueva. “Today, with a stronger, more global leadership position, our new era
demands a new commitment to our customers and partners.”
Founded in 1909, Vitro manufactures high-performance architectural glass, technologically
advanced original and replacement glass for automotive OEMs and glass repair shops
around the world. The company also designs and produces award-winning container glass
for pharmaceuticals and globally recognized beverage and cosmetics brands.
www.vitro.com
Vitro officially launches the new brand ‘Together We See Further’
A leading glass producer in North America, Vitro, S.A.B. of C.V. (BMV: VITROA), has announced the launch of a new brand identity rooted in the tagline “Together, We See Further.”
