Vitro Glass announces appointments

Vitro Architectural Glass has announced three new appointments

With three new appointments, Vitro now has a new director of quality and technical services, an architectural market manager in Mexico, as well as a manager of general marketing for architectural glass operations in Mexico.

Vitro Architectural Glass has announced three new appointments. Paul Bush is the new director of quality and technical services, Deron Patterson will be architectural market manager in Mexico and Guillermo Martinez has been named manager of general marketing for architectural glass operations in Mexico.
Bush, formerly director of technical services for Vitro Glass, will direct the company’s quality initiatives, including product quality and customer crisis management. He has held several management positions with PPG since 1986, including in product development, product quality and technical services.
Bush is the Vitro Glass representative at the American Architectural Manufacturers Association, where he is vice president of the Glass Material Council. He also has been Vitro Glass’ representative with the National Fenestration Rating Council (NFRC) since 1997, where he has assumed numerous roles, including vice chairman of the board of directors in 2016. Bush currently is board chairman for the NFRC.
A 19-year sales veteran of the North American glass industry, Patterson spent the last five years as international sales manager covering Central and South America, Mexico, the Caribbean and the Asia-Pacific region. In his new position, he will direct a team of national architectural managers and support the Vitro Certified fabricators in Mexico.
Patterson previously managed Vitro Glass architectural accounts in Texas, Louisiana, New Mexico and Mexico. He held roles in the sales and marketing departments, both domestic and internationally, for PPG’s flat glass business.
As a Leadership in Energy and Environmental Design (LEED) Green Associate since 2010, and through his memberships in the US Green Building Council and Sustentabilidad para México (SUMe), Patterson has made hundreds of presentations about the role of high-performance glass in promoting sustainable building at top architectural firms throughout his sales territories.
Martinez, who has spent his entire 14-year career with Vitro, will oversee customer and channel marketing strategies, lead strategic marketing projects across the United States and Mexico, and promote the use of energy-efficient glass through compliance with regulatory codes.
Martinez was previously strategic planning manager for Vitro’s flat glass business and strategic planning and marketing manager for the company’s automotive division. He also served as a member of the mergers and acquisitions and post-merger integration teams when Vitro acquired PPG’s flat glass manufacturing and glass coatings operations in 2016 and Pittsburgh Glass Works’ (PGW) automotive original equipment manufacturer glass business in 2017.
Martinez is currently pursuing credentialing as a LEED Green Associate to further support energy efficiency and sustainable building practices.