Vitro and Casa Pedro Domecq-Pernod Ricard join efforts for recycling

For the purpose of joining forces and supporting environmental protection Vitro signed an agreement with Casa Pedro Domecq-Pernod Ricard to promote glass recycling in their general offices located in …

For the purpose of joining forces and supporting environmental protection Vitro signed an agreement with Casa Pedro Domecq-Pernod Ricard to promote glass recycling in their general offices located in Cuajimalpa in Mexico“s Federal District. Javier Leal, PROMAPI manager, explains that three deposit containers were installed for collecting discarded containers, one for each colour of glass (clear, green and amber). Once the glass containers are collected in the special deposit containers, Vitro picks them up and delivers them to the recycle processing plant and in the end reimburses, in kind, the total kilos of glass recollected, he points out. For its part, Casa Pedro Domecq, which belongs to Grupo Pernod Ricard one of the world leaders in wines and liquors, is responsible for internally spreading information regarding the project through informing its personnel of the benefits of glass as a container as well as the benefits of recycling glass containers. This programme is only one example of the over 250 recycle programmes that Vitro undertakes together with schools, associations, municipalities, customers, restaurants, bars and hotels which form part of Vitro“s Permanent Recycling Program; the overall total results can be found in its annual report Report on Sustainable Development 2009.