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Verallia: studies link glass colour to enhanced product preservation

What if the colour of a bottle could help preserve what matters most? Not just the product, but its quality, its integrity and the consumer experience.

Recent research conducted by the Università degli Studi di Perugia, in collaboration with the Carapelli Nutritional Institute, has shown that blue glass offers the best protection against oxidation for extra virgin olive oil.

With Project BLU by Carapelli, this insight becomes a concrete solution: a bottle designed to protect the sensory and nutritional properties of EVOO over time.

Verallia contributed to this innovation by developing and producing the blue glass solution, bringing together material expertise, industrial capabilities and sustainability.

The result is:

  • effective protection under real storage conditions
  • consistent and scalable industrial production
  • over 65 percent recycled content

Because glass is more than packaging. It protects, preserves and enhances.

A strong example of collaboration between science, brand vision and industrial expertise.

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