A new campaign in defence of the health benefits of glass packaging – “Nothing to Hide“ – will encourage consumers to buy their food and drink in glass to ensure glass remains a choice in local supe…
A new campaign in defence of the health benefits of glass packaging – “Nothing to Hide“ – will encourage consumers to buy their food and drink in glass to ensure glass remains a choice in local supermarkets and shops. The campaign is supported by a major new European-wide survey by TNS, which interviewed 9,500 consumers in 19 European countries, and shows that 70% of UK consumers want the right to choose glass packaging, but increasingly find it harder to find. The campaign highlights that with glass packaging, no chemicals are needed to protect food and drink, making it the healthiest way to package produce. According to the survey, 80% of UK consumers trust glass to protect food and drinks against chemicals. Dave Dalton, chief executive of British Glass, the UK trade body supporting the campaign, comments Consumers should have the right to healthy packaging and the right to choose glass. By supporting the Nothing to Hide campaign, consumers will assert their right to this freedom of choice and urge producers, retailers and manufacturers to ensure that their favourite foods will always be available in glass.