Tata re-brands global subsidiaries

Tata Chemicals has announced that it is re-branding its subsidiaries in UK, US and Kenya under the Tata Chemicals corporate brand to create a common global identity.
“This transition demonstrates Tat…

Tata Chemicals has announced that it is re-branding its subsidiaries in UK, US and Kenya under the Tata Chemicals corporate brand to create a common global identity. “This transition demonstrates Tata Chemicals“ intention to build a strong and sustainable global Tata Chemicals Brand,” Tata Chemicals managing director R. Mukundan said. General Chemicals Industrial Products Inc. will be known as Tata Chemicals North America Inc.; General Chemicals (Soda Ash) Partners as Tata Chemicals (Soda Ash) Partners; Brunner Mond (UK) Ltd. as Tata Chemicals Europe Ltd; Kenya-based Magadi Soda Company Ltd. will now be known as Tata Chemicals Magadi Ltd.; while Brunner Mond SA (Pty.) Ltd. will be known as Tata Chemicals South Africa Pty. Ltd. “This signals an important milestone in the evolution of the Tata Chemicals brand, where close to 40% of the current consolidated revenues come from outside India,” Mukundan said. According to the company, following operational integration across the subsidiaries, this move will open up opportunities for Tata Chemicals to be more customer-centric with a strong supply chain capability spanning four continents. “This move will result in convening a united organization for our customers instead of representing the business as four different companies,” Tata Chemicals Global Chemicals Business President DeLyle Bloomquist said. This integration under a common brand lays down the strategic direction for the next growth phase for Tata Chemicals“ Global Chemicals business that will ensure a superior experience to our stakeholders across the world, he added. Tata Chemicals is part of USD 67.4 billion Tata Group, and is the pioneer and market leader in India“s branded iodized salt segment.