Sefar appoints North America sales director

Sefar AG has appointed Peter Katcha as the director of sales for its North American market. Katcha will be responsible for directing Sefar“s strategic development for its architectural product range,…

Sefar AG has appointed Peter Katcha as the director of sales for its North American market. Katcha will be responsible for directing Sefar“s strategic development for its architectural product range, which includes SEFAR Architecture TENARA Fabric. He will also be head of marketing for SEFAR Architecture LightFrame lighting systems and SEFAR Architecture Vision glass laminate products. Katcha previously held a senior position at Ronstan Tensile Architecture and has more than 10 years of experience in the design and construction community. He has collaborated with architects, engineering professionals, contractors, and speciality fabricators with regards to the use of technical products in tensile and other unconventional structures. Katcha earned a bachelor“s degree in economics and political science from Tulane University, and a master“s degree in business administration from the University of South Florida. He is a charter board member of the Fabrics Structures Association (FSA) and recently served as the board chairman. Sefar is a leading manufacturer of technical textiles with a global presence, subsidiaries in 21 countries and representations in another 75 countries and employs 2,100 worldwide.