Focus on transparency, visibility and digital signage
At this year’s Chillventa, in Nürnberg from 16 – 18 October, SCHOTT is exhibiting three new innovative door systems for chiller cabinets on booth 307 in Hall 9.
The new SCHOTT Termofrost CRS View will be on show for the first time. The display surface on these glass doors for cold cells and cold rooms has been further enlarged which improves visibility of the refrigerated products.
The SCHOTT Termofrost Skyline glass doors for deep-frozen and chiller aisles are another highlight, giving long chiller cabinet fronts a spacious all-glass look. “Our star attraction is the SCHOTT Termofrost Ad Door – a glass door for chillers or cold rooms – which is equipped with a transparent screen. Retailers can use this to present product innovations digitally directly at the point-of-sale or to advertise campaigns,” explains Dietmar Nilles, Head of Sales D/A/CH/NL Food Display at SCHOTT.
The European market for refrigerated and deep-frozen products is constantly growing because consumers have come to appreciate their benefits of “shelf-life, practicality, food storage and ease of preparation”. The retail sector is responding to this by allocating more and more space to refrigeration systems in supermarkets, fuel stations and kiosks. Due to the increasing importance of the refrigerated and deep-frozen aisles, the retail sector is constantly seeking new ways of presenting these goods more attractively. Particularly in demand are innovative shopfitting solutions with a focus on the shopping experience and high product quality – therefore attractive, transparent chillers with maximum visibility are simply must-haves.
SCHOTT offers a wide range of swing and sliding doors for chillers, giving the food retail industry the opportunity to boost differentiation at the POS. They also improve visibility of the refrigerated products, resulting in a convenient and appealing shopping experience for customers.
New point-of-sale impetus in the chiller area
The glass door system SCHOTT Termofrost CRS View transforms the fronts of cold rooms in fuel stations, cash & carry markets and florists into attractive presentation areas. The door systems are available in two variants both of which offer a significantly improved view of the chilled products. Both systems are available in different sizes and can be installed for floor-level walk-in solutions and on base plinths.
With the SCHOTT Termofrost Ad Door SCHOTT is revolutionising the POS advertising market. The integrated LED display captivates the awareness of the customers and creates a digital purchasing experience directly in the chilled food section. On the transparent screen in the glass door, videos and advertising films can directly promote the products placed behind on the shelf or highlight special campaigns. “Initial tests have already shown that since installing these doors customers now spend more time in the chilled food section. Short adverts or animated presentations raise awareness. This of courses raises product visibility and can in turn have a positive impact on sales,” explains Nilles.
SCHOTT Termofrost Skyline gives chiller cabinets and shelves a modern full-glass look. Extra-high glass doors virtually cover the header of a chiller. The long front of the chiller cabinet has the effect of being draped in glass. The large-surface transparent glass doors also increase the visible surface area of the chiller cabinets.
Presentation of the innovative door range at Chillventa 2018
“Chillventa is important for SCHOTT because it enables us to present our products experientially. It also gives us the opportunity to talk directly to the manufacturers of chiller cabinets and cold rooms about sector trends and the current requirements of supermarkets, cash & carry markets and fuel station operators,” continues Nilles.
SCHOTT at Chillventa in Nuremberg is in Hall 9, Stand 307.
For more information visit our website at www.schott.com/termofrost.