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Pyroguard reinforces commitment to Middle East market

As part of its ongoing strategic expansion programme, Pyroguard, a leading independent provider of fire safety glass, has made key sales appointments to significantly increase market presence across the Middle East, with Lee Coates joining as Export Business Development Director and Sherif Khalifa as Technical Sales Manager.

With over 25 years’ experience, a wealth of technical knowledge and a strong framing background across UK and global export markets, Lee Coates will be responsible for spearheading Pyroguard’s sales strategy. A key part of this will be providing a solid foundation to further develop business across the Middle East, through the delivery of a region-specific test and certification plan, facilitating access to the wider market.

Additionally, Sherif Khalifa joins as Technical Sales Manager, based locally in Dubai. With his extensive knowledge of fire safety glass, Sherif’s additional areas of expertise will underpin the regional activities through his experience and the provision of local, dedicated customer and project support.

Covering Saudi Arabia, UAE, Qatar, Bahrain, Kuwait and Oman, plus Egypt, Jordan and Lebanon, Pyroguard is the only company to provide the region with such a comprehensive range of fire safety glass solutions, including bespoke toughened glass for individual projects and locally available cuttable glass products. Pyroguard’s toughened glass can also offer the thermal stability levels required in such a challenging climate, with its solutions undergoing robust exposure testing at Arizona desert sites.

Speaking about the appointments, Steve Goodburn, Pyroguard’s Business Development Director, said, “I am delighted to welcome Lee and Sherif to the team and look forward to working with them to strengthen our presence in the Middle East. At Pyroguard, we are committed to supporting our customers and partners across the region and these latest appointments will play a key role in achieving this.”

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