PepsiCo and Pepsi Bottling Group to invest in Russia

PepsiCo, one of the world“s largest food and beverage companies, has announced that it plans to invest USD 1 billion in Russia over three years, together with its partner The Pepsi Bottling Group (PB…

PepsiCo, one of the world“s largest food and beverage companies, has announced that it plans to invest USD 1 billion in Russia over three years, together with its partner The Pepsi Bottling Group (PBG). The investment will bring the cumulative investment in Russia by PepsiCo and PBG to over USD 4 billion and is consistent with PepsiCo“s ongoing strategy to expand in emerging markets. “I am delighted to announce that over three years we expect to invest USD 1 billion in our beverage and food businesses in Russia,” said PepsiCo chairman and chief executive officer Indra Nooyi. “This investment reflects very clearly our great confidence in Russia and our long-term commitment to this very important market.” Nooyi is in Russia this week to open a new bottling plant outside Moscow, to join a meeting of business leaders convened by Presidents Medvedev and Obama and to mark 50 years since Pepsi-Cola was introduced in Moscow at the 1959 American National Exhibition. The investment in Russia is funding various programs to expand manufacturing and distribution capacity. In addition to the new beverage facility opening this week in Domodedovo, a new snacks manufacturing plant is expected to open later this year in the southern city of Azov. PepsiCo and PBG also are planning significant investments to build a state-of-the-art warehousing and distribution infrastructure for the Lebedyansky juice business. And PepsiCo, the largest private user of potatoes grown in Russia, plans to continue its substantial investment in local agriculture, applying the latest technology to ensure the highest productivity and quality standards. These investments continue a major expansion effort by PepsiCo and PBG that began in the late 1990s, with the opening of the companies“ first beverage plant of the modern Russian era, followed by the opening of PepsiCo“s first snack manufacturing facility in Kashira in 2002. In 2008, PepsiCo and PBG invested approximately USD 2 billion to acquire Lebedyansky, Russia“s leading branded juice company. “Russia is a very attractive growth market,” said PBG chairman and chief executive officer Eric Foss. “The investments we“re making in our Russia business are creating new jobs, providing us with the flexibility to produce a wider range of beverage offerings for consumers, and enabling us to better serve our valued retail partners. Our new plant in Domodedovo reflects our serious commitment to future expansion in Russia. We“re looking forward to playing an active role in the country“s business community for many years to come.” When operating at full capacity, the Domodedovo plant will be larger than any bottling plant currently in PepsiCo“s global system. It will produce a range of beverage brands, including Pepsi-Cola, Aqua Minerale water and ready-to-drink Lipton Iced Teas (through PepsiCo“s joint venture with Unilever) for sale by retailers across Russia as well as neighbouring CIS countries. The plant incorporates a number of water-saving and energy-saving features designed to reduce its environmental impact. It employs a state-of-the-art water filtration system that uses ozone molecules for purification. In addition, the plant is designed to utilize energy-efficient lighting systems. Promoting environmental sustainability is a key part of PepsiCo“s “Performance with Purpose” commitment to achieve business and financial success while leaving a positive imprint on society. Consistent with this commitment, PepsiCo said it will also continue to actively support Russian communities through its wide-ranging agricultural programme, with initiatives to educate local farmers and help them improve crop yields.