Oneida Ltd. and the Anchor Hocking Company announced 18 November 2004 that they have entered into a licensing agreement for glass products for use in the foodservice industry. Under the agreement, the…
Oneida Ltd. and the Anchor Hocking Company announced 18 November 2004 that they have entered into a licensing agreement for glass products for use in the foodservice industry. Under the agreement, the two companies“ foodservice glassware lines will be consolidated, and going forward will be co-branded as Anchor Glass / Oneida. Sales under the agreement will commence 1 February 2005. According to a statement, the alliance brings together the Oneida Foodservice Division“s channel-focused sales organization (specifically for chain restaurants, hotels and gaming establishments, and transportation markets such as airlines and cruise lines) with Anchor Hocking“s key dealer distribution; core strengths in manufacturing and procurement, marketing, and product development; and exemplary customer service standards. Together, the Anchor Glass / Oneida brand and its associated sub-brands will create a full assortment of stemware, barware, serveware, and specialty glass items encompassing hundreds of products and more than 50 shapes and designs. “This agreement brings our foodservice glassware business to the next level,” said Peter J. Kallet, Oneida Chairman and Chief Executive Officer. “Our relationship with Anchor Hocking will significantly enhance our speed to market and our ability to offer innovative, well-designed products to restaurants, hotels, bars, and the hospitality industry in general. Anchor, which has provided high quality glassware for 100 years, will both solidify and extend our product portfolio.” “Oneida“s long-standing relationships with key customers across multiple foodservice channels will be coupled with Anchor“s quality glass assortment, established manufacturing base, and broad distribution,” Mr. Kallet added. “This collaboration with Anchor is an ideal way for Oneida to build on our strategy to offer total tabletop solutions.” “By building on the core competencies of both the Oneida and Anchor Hocking companies and the equity of two proven brand names, the Anchor Glass / Oneida line is well-positioned to compete in the competitive Foodservice glassware industry,” said Bert Filice, Vice President of Sales for Anchor Hocking. “We certainly recognize the value of the Oneida brand name and believe the addition of Anchor“s strong brand name and glassware expertise is a powerful complement to Oneida“s Foodservice business model.” Anchor Hocking also welcomed the addition of products by Italy“s Bormioli Rocco to the Anchor Glass / Oneida glassware line. “Bormioli Rocco is a worldwide leader in fine glass making and we are thrilled to offer their beautiful glass designs in our product line,” continued Mr. Filice. “Together, Anchor, Oneida, and Bormioli Rocco bring an impressive, expanded product line to the marketplace that makes a powerful glassware statement and truly meets any Foodservice need.”