O-I reinforces commitment to glass sustainability

The glass industry has launched a new hallmark that serves as a visual tool to communicate health and sustainable credentials of glass packaging to consumers

Recently, O-I Glass senior vice president and chief sales and marketing officer Arnaud Aujouannet wrote on the company’s commitment to a new industry-wide hallmark, which highlights the sustainability and safety of glass packaging.

“Consumers are more and more looking for, and even demanding, sustainable, responsible products and packaging is part of how they judge a brand,” Arnaud explained. “According to Shopify’s Future of E-Commerce 2021 report, 72% of global consumers want brands to use sustainable packaging.

“Glass is 100% recyclable, infinitely. It is natural, made of simple ingredients and of recycled glass (in Europe, glass packaging contains on average 52% post-consumer recycled content). Glass is also virtually inert – the only packaging material Generally Recognized as Safe by the U.S. FDA – protecting the taste of the product inside and the health of consumers. And last but not least, it transforms the consumption experience, uniquely activating all senses to transcend the ordinary and create emotional connections between brand and consumer.”

To help raise awareness of these virtues, the glass industry has launched a new glass hallmark. The hallmark is a universal symbol that serves as a visual tool for brands to better communicate health and sustainable credentials of their glass packaging to consumers. The hallmark serves as a reminder that glass symbolizes a commitment to use resources wisely, to recycle whenever possible, to care for the integrity of the content as well as for the health of the people who use it. The glass hallmark, is meant to raise awareness that choosing glass is one of the things everyone can do today to ensure a better tomorrow.

“This is the first time we do this as a glass industry, but in reality, this is meant to become a shared platform for glass manufacturers, brands, retailers, suppliers – everyone along the supply chain – to raise awareness for the health and sustainable credentials of glass,” Arnaud said. “We hope that brands will embrace the opportunity to reach 100% of their consumers.”

To find out more about the glass hallmark, visit feve.org/about-glass/hallmark/.