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O-I: innovation and communication key to glass resurgence

While industry experts have been predicting a further erosion of the market share of glass packaging in favour of PET and flexibles, glass is set for growth, says Owens-Illinois (O-I).
According to E…

While industry experts have been predicting a further erosion of the market share of glass packaging in favour of PET and flexibles, glass is set for growth, says Owens-Illinois (O-I). According to Erasmo Schutzer, company vice president and chief marketing officer, strong consumer preference for glass means that future prospects for the material are good. While a lack of innovation and communication in recent years has seen glass growth lag behind rival materials, he is convinced that when glass players ramp up innovation, focus on lightweighting and, above all, push the positives about the material in terms of sustainability, consumers and packaging suppliers will return.

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