O-I develops new bottles for malt whisky specialist

Gordon & MacPhail has a new glass bottle designed and manufactured by O-I, which, it says, will better communicate its brand values and premium positioning to the market.

Scottish malt whisky specialist Gordon & MacPhail has upgraded its packaging with a new glass bottle designed and manufactured by O-I, which features embossed G&M initials around the shoulder and the year of the firm’s establishment embossed on the base of the bottle.
The 70cl- and 75cl-sized bottles will be used in place of standard bottles across much of Gordon & MacPhail’s range and will, according to Gordon & MacPhail director for whisky supply Ewen Mackintosh, “ … help better communicate our brand values and premium positioning to the market.”