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NanoMarkets issues new report on opportunities for smart windows

The most recent report from industry analyst firm NanoMarkets regards the “Worldwide Smart Windows Markets 2013-2020”, which analyzes and forecasts opportunities for smart (self-dimming) windows in residential buildings, commercial real estate, automobiles and trucks, aircraft and public transportation.

Industry analyst firm NanoMarkets has released its new report, “Worldwide Smart Windows Markets 2013-2020”. This report analyzes and forecasts opportunities for smart (self-dimming) windows in residential buildings, commercial real estate, automobiles and trucks, aircraft and public transportation. It also includes more than 70 exhibits providing detailed market projections – in both value and volume (square meters) terms – with breakouts by technology and applications. Technology coverage includes: passive retrofit films, thermochromics, and photochromics, along with PDLC, SPD and electrochromics. Both film and glass products are included.
Firms mention in the report include: 3M, Asahi Glass, Audi, BMW, Boeing, Cardinal, Chromogenics, Corning, DuPont, DuPont Teijin, Garware, Guardian, Gentex, GKN, GlasNovations, Glassonice, Innovative Glass, InvisiShade, LTI, Mercedes, Mitsubishi, NSG/Pilkington, Pleotint, Polytronix, PPG, Pro Display, RavenBrick, Research Frontiers, Sage, Saint-Gobain, Samsung, Scienstry, Sekisui, SKC, SmartGlass, Solutia/Eastman Chemical, Schott, SPD Control Systems, SwitchLite, Switch Materials, Toray, US e-Chromics, Velux, View, Vision Systems, Volkswagen, Xinology and Zeledyne.
NanoMarkets estimates that the market for smart windows is about USD 2.3 billion today, growing to USD 4.7 billion by 2018 and USD 5.3 billion by 2020.
Additional details about the report are available at:
The firm has announced that it will be co-hosting a webinar on Smart Windows with the FlexTech Alliance on Wednesday, 26 June. Those interested in registering to attend may do so at
NanoMarkets’ research indicates that smart windows still have to overcome a perception problem. Many Architects and construction firms still tend to view smart windows as expensive and low performing. Another trap for smart windows companies is misreading the recovery in the real estate markets around the world. This may turn out to be temporary. If so smart windows firms may overinvest and see a rapid decline in profitability if real estate markets go into a slump again.
NanoMarkets believes that the fastest growing market for smart windows over the period being considered will be for active smart window glass. This is already a substantial market – just over USD 1 billion – and is expected to reach USD 2.7 billion by 2018. Active glass windows combines the transparency of glass with full control of both light and heat and can be used both for buildings and vehicles.
While the US will continue to be the largest market for smart windows, China is where the greatest growth opportunities in the smart windows sector will be found. Currently the market for smart windows in China is around USD 285 million, growing to USD 740 million in 2018. Many of the new commercial buildings in China are LEED-certified, making them very suitable for smart windows use. Moreover, these buildings are designed by large Western architectural firms with a strong familiarity with smart windows. In addition, the Chinese market for luxury cars – the kind of car most likely to use smart windows – is growing fast and will soon overtake the US market. We expect that by 2020, China will account for 23.8% of the smart windows market in cars and light automobile vehicles followed by the US at 21.8%. It also seems likely that as smart windows technology is transferred to China, new Chinese smart windows firms will begin to emerge.
NanoMarkets tracks and analyzes emerging market opportunities in solid-state lighting, energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind and has been covering the smart glass space for more than five years.
A full listing of NanoMarkets’ reports and other services can be found at

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