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Luxe Pack Shanghai 2012 to open Chinese luxury market

Luxe Pack will hold its 5th edition at the Shanghai International Convention Center in April 2012. The event, will bring together industrial actors, packaging manufacturers, designers and brands.

Luxe Pack, the international premier event for creative packaging, will take place in Shanghai for its 5th edition in April 2012. The event, which will take place 3-4 April 2012, will bring together industrial actors, packaging manufacturers, designers and brands at the Shanghai International Convention Center.
Nathalie Grosdidier, general director of Luxe Pack Monaco, New York and Shanghai, gave her impressions on the new edition: “The Luxe Pack concept has proven to be relevant everywhere. Business and networking efficiencies are being enhanced by the focused goal of this event. Exhibitors have been selected, conferences deliver high-level content and inspiration is going around each corner of the exhibition.”
“On the one hand, actors of the packaging industry have understood that Luxe Pack in Shanghai is a key opening to penetrate this demanding strategic market. On the other, it is also recognized as the best exchange platform between Western and Eastern cultures.”
“This show is like no other and has proven to be the meeting place that the entire profession was waiting for.”
When asked what makes Luxe Pack Shanghai different from any other shows, she responded: “It is organized the same way as Luxe Pack New York; it is a one-of-a-kind event: a boutique-like show where business and conviviality are closely combined.”
“Moreover, Luxe Pack highlights creative packaging dedicated to all luxury sectors. And this is really an added value for all exhibitors and visitors. This is a true opportunity to broaden everyone’s outlook, to get inspired from another demanding market and to adapt a trend or an innovation that has emerged from another luxury industry.”
“The other difference comes from selection: selection in exhibitors but also in visitors. Our strict entrance policy guarantees high quality of visitors.”
“The 5th edition of Luxe Pack Shanghai will bring together more exhibitors and visitors than ever and every sq.m. of the exhibition hall at Shanghai International Convention Center will be exploited.”
The heart of panels and workshops will concentrate on packaging design and trends, and a famous Chinese designer working for luxury companies and museums has accepted to be a guest of Luxe Pack Shanghai 2012. In fact, Zaijia Huang, a Chinese designer working in France, will bring her vision on design and give evidence of her experience with prestigious clients.
“And we are building partnerships for example with l’Ecole de Design de Nantes-China Campus and the renowned French trends agency Style Vision that has set their new office in Shanghai a few months ago and has been working in Asia for years with international brands, continued Ms. Grosdidier.
“Other dedicated areas will bring inspiration such as the Innovation Forum – a display of technological innovations and eco-friendly packagings, and the Luxe Pack in Green Awards ceremony on 3 April.”

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