LiSEC and Madrugada Group: success through quality

The motto of the company’s founder and sole agent, Sergiu Turcu, is “to produce outstanding quality for enthusiastic customers”, and has been the driving force and secret to success of what has become one of Romania’s top three window manufacturers

For almost 20 years, the Madrugada Group has been producing PVC and PVC/aluminium windows at its Palota site, in the western Romanian district of Bihor.

The company employs more than 400 people in a two-shift pattern at its vast 40,000 square metre production site, which has the option to expand further. In 2020, turnover amounted to EUR 44 million. A large warehouse for different types of PVC profile, an automatic film coating system for surface finishing of PVC profiles and a range of state-of-the-art automatic cutting and welding systems ensure that the company can produce up to 1200 PVC and PVC/aluminium windows every single day.

On a visit by one of LiSEC’s managing directors, CFO Oliver Pichler, production manager for insulating glass production, Beniamin Buta, agreed to talk about why the Madrugada Group opted to establish its own insulating glass line in 2019. The head of production also offered insight into future development of the company and told how solutions from a single source, LiSEC, are helping to deliver not just top quality but other benefits to aid the company’s success.

Mr. Buta said, “The key determining factor when it comes to LiSEC was the ability to procure machinery and software from a single source. With highly automated production, the information systems and interfaces to systems are the key to success. Whether order entry or production planning, everything needs to interact with the systems, and it must be possible to query the status of individual products in real time. Paired with state-of-the-art technology and the high system availability of LiSEC products, it was undoubtedly the right decision.

“Our aim is to continue working with LiSEC to optimise the insulating glass line one step at a time. To do this, we will continue to analyse the data together, to identify potential for improvement in our organisation and to optimise processes. We will then expand production to include an additional shift, thereby further expanding our production capacity.

“Additionally, we will start planning and implementing a pre-stressing system and start expanding the cutting system and sorting buffer. At the same time, we also plan to invest in another insulating glass line for thermoplastic spacers. We are in the fortunate position that demand for our high-quality products is growing, and we intend to take advantage of this opportunity in the future.”