Haig Club™ has today unveiled The Decanter Series, a limited edition bottle exquisitely designed based on the traditions of the House of Haig.
This eye-catching bottle is crowned with a standout blue, diamond-shaped stopper and holds smooth, delicious Haig Club Single Grain Scotch Whisky. The bottle’s distinctive square silhouette is a break from the traditional Scotch bottle design, and reflects a spirit of simplicity while paying homage to the blue tasting glasses traditionally used by whisky blenders that allow the spirit to be reviewed on aroma and taste alone.
The one-off special edition is also inspired by the handcrafted crystal decanter that was commissioned as a gift from Haig Club to David Beckham in celebration of his 40th birthday earlier this year. It is reminiscent of a long standing tradition of exquisite decanters produced by the House of Haig to celebrate and commemorate special occasions.
Peter Fairbrother, Global Marketing Director Diageo GTME said The striking Haig Club Limited Edition (in a 1 litre bottle) has been developed exclusively for travellers and released just in time for the holiday season. We know that shoppers want convenient access to exclusive and superior gifts when they travel and that almost half of those purchasing spirits opt for whisky. Therefore this bold limited edition from Haig Club, a hugely popular brand, makes for the perfect present this festive season.”
To celebrate the launch, luxurious pop up bars will soon appear in airports around the world where travellers will be able to enjoy Haig Club and purchase the beautiful bottle. The bottle is available in duty free stores and selected retail outlets.