Brewer Marston“s is expecting to save a further 1,000 tonnes of glass every year following a new lightweighting initiative for its bottled ales such as Pedigree, Old Empire and Burton Bitter. The com…
Brewer Marston“s is expecting to save a further 1,000 tonnes of glass every year following a new lightweighting initiative for its bottled ales such as Pedigree, Old Empire and Burton Bitter. The company has worked with supplier O-I to reduce the weight of its bottles by an average of around 75g, which is the second stage of a lightweighting that began in 2008, and which took around 800 tonnes a year out of Marston“s bottle weight. Justin Way, take-home category manager for the brewer, said that the initiative was expected to reduce the weight of glass used in the bottles from around 9,625 tonnes a year to around 7,800 tonnes a year. The company produces around 25 million bottles of ale every year across its brands. Weights for the four brands have dropped by an average of just under 75g, and no changes to filling lines were required to implement the changes, and all work on the lightweighting was carried out by O-I and Marston“s. Way added: “[We] are proud to further reduce our impact on the environment and provide an example for other brands to follow.” Nicola Jenkin, beverages category manager at Wrap, added: “Wrap welcomes this significant development in packaging minimization by one of the ale industry“s premium brands.” “We hope other ale brands will continue to build on this good work which is particularly pertinent in the current economic and environmental climate.”