DFI solidifies its automotive market positioning in Canada

Diamon-Fusion International, Inc. (DFI Nanotechnology), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced on 20 December 2010 that it has signed an exclusive …

Diamon-Fusion International, Inc. (DFI Nanotechnology), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced on 20 December 2010 that it has signed an exclusive license with Kelowna Motors, a British Columbia-based MAZDA dealer. Through the license agreement, Kelowna Motors will gain access to the Diamon Fusion International automotive windshield protection product Line for the after-sale market, to aid in increasing revenue and margins for British Columbia“s leading and long-standing auto dealership, established in 1945. THanks to an effective hand-applied process, the award-winning Diamon-Fusion nanocoating provides a more brilliant, clearer and stronger windshield resulting in impact resistance, increased visibility and safer driving conditions. The Diamon-Fusion treated surface repels water, ice and snow, improving rain vision. It also makes the windshield easier to clean, allowing insects and residue to be easily washed away. In addition, Diamon-Fusion reduces the coefficient of friction and increases the possible weight load of glass by up to ten times, making it much more durable and resistant to normal chips, cracks and scratches, according to tests conducted by the Alfred University Institute for Glass Science and Engineering. Unlike other coatings on the market, Diamon-Fusion is UV stable and does not blister or peel like other coatings. “DFI presents the best windshield protection product on the market,” commented Brian August, Dealer Principal of Kelowna Motors. “We can stand firm in offering our customers a valuable add on that will make driving conditions safer, through better clarity, visibility and faster reaction times. By offering the coating we also provide our valuable customers an option to aid in reducing windshield damage, alleviating expensive repair work, chips and cracks resulting from small road debris. Putting customer safety first through superior service is our number one priority at Kelowna Motors and we are pleased to offer products to aid in this area.” “We are pleased to have a partnership with a highly reputable company as Kelowna Motors, committed to providing the best possible service to its customers, representing our windshield treatment for automobiles,” shared Guillermo Seta, corporate vice president and executive director of DFI. “This exclusive license agreement covers the entire province of British Columbia for the auto dealer market; a market poised for growth and an ideal fit for the Diamon-Fusion coating treatment application. We look forward to raising awareness in this region to the benefits of windshield protective treatments and the unique product Diamon -Fusion offers drivers worldwide.”