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Demaglass joins forces with China Direct

13 May 1999: Demaglass Tableware, a UK-based soda ash producer and retail market leader, has secured the exclusive rights to distribute handmade glassware, wrought iron giftware and candles produced b…

13 May 1999: Demaglass Tableware, a UK-based soda ash producer and retail market leader, has secured the exclusive rights to distribute handmade glassware, wrought iron giftware and candles produced by China Direct. China Direct products were previously only available in the UK, and this agreement gives Demaglass exclusive rights for sales throughout the EU. “This is a significant development for the company, and represents a sizeable piece of incremental business,” said Don Greaves, chief executive of Demaglass Ltd. “It complements our core activity of glass manufacturing, while enabling us to expand into new areas such as giftware.” Greaves added that the new agreement follows a similar arrangement with Bormioli, for whom Demaglass currently distributes glassware to the catering market, and is “an example of how our market leadership can be used to maximize our services to retailers.”

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