Cockburn’s port to relaunch with new design from Bloom

Cockburn port has a new bottle that balances traditional port cues and Cockburn’s significant heritage with a personality that appeals to today’s port drinkers.

Port producer Symington Family Estates has turned to design agency Bloom to redesign Cockburn’s for a global relaunch this autumn.
Symington bought Cockburn’s, which was founded in 1815, in 2010, and appointed Bloom later in the year to work on the packaging redesign for the port bottles.
The brief was, the agency said, to “bring back the quality and distinctive character that made Cockburn’s such a huge success during the 1970s and 1980s”.
Bloom senior planner Edward Hayes said: “We wanted to create a bottle and label that balances traditional port cues and Cockburn’s significant heritage with a personality that appeals to today’s port drinkers.”
Symington’s marketing director Henri Sizaret said: ‘Bloom, with its considerable experience in reviving classic icons, was the ideal partner for this important task.’
The range includes Cockburn’s Special Reserve, Late Bottle Vintage, 10 and 20 Year Old Tawny, Quinta dos Canais, Vintage Port and Ruby, Tawny and White.
Cockburn’s was founded by Robert Cockburn, a soldier who helped defeat Napoleon’s armies in the Peninsular Wars.