The software company A+W has cancelled its participation in the FENSTERBAU FRONTALE trade show despite the shift to June. “The well-being of our customers, employees, and partners is our top priority,” said CEO Peter Dixen. “Given the coinciding estimates and recommendations of medical specialists and health authorities,” continued Dixen, “we no longer think that it is possible to have a safe and successful FENSTERBAU FRONTALE in June.”
The cancellation, adds CFO Kai Frenzel, is not a decision that the software company from Hessia made lightly. Frenzel explained, “For decades, FENSTERBAU FRONTALE has been the most important trade show for presenting our products and innovations, especially in the construction elements sector; from a business perspective, it is very important for A+W. However, in the current situation, we must do our part to slow down the spread of the virus and minimize it. This definitively precludes our participation.”
A+W regrets having to take this measure. “But all of us are already looking forward to a successful FENSTERBAU FRONTALE 2022,” said Peter Dixen.
Direct conversations with customers and business partners will play a special role for A+W Cantor, especially right now. The sales department will find the best possible solutions for customers and potential customers depending on the situation.