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Ambiente Japan: International Trade Fair for Consumer Goods preview

29 April 1999: According to fair organizers, Messe Frankfurt, around 200 exhibitors from fifteen countries have registered as exhibitors at Ambiente Japan, which will be held at Tokyo International Ex…

29 April 1999: According to fair organizers, Messe Frankfurt, around 200 exhibitors from fifteen countries have registered as exhibitors at Ambiente Japan, which will be held at Tokyo International Exhibition Centre, Big Sight, Ariake, from 23 to 25 June 1999. This is the ninth edition of the international consumer-goods fair, which used to be held in Tokyo under the name “Internationale Frankfurter Messe Asia“ (IFM Asia). Messe Frankfurt“s Japanese subsidiary, Messe Frankfurt K.K., Tokyo, will also be organizing the fair. In addition to individual exhibitors from Bangladesh, Egypt, Japan, Finland, Great Britain, Hungary, India, Indonesia, Spain and Taiwan, there will also be joint presentations by companies from Austria, France, Germany, Italy and Portugal. The product groups of Ambiente Japan are based on those of “Ambiente“ and “Tendence“, the leading fairs for the consumer-goods industry held in Frankfurt. The range of exhibits to be seen at Ambiente Japan is split into three segments: “Table Time“, “Living Time“ and “Present Time“. The product groups covered by these segments include porcelain, ceramics, glass, cutlery, kitchen accessories, table linen and table decorations (Table Time), small pieces of furniture, kitchen accessories and light fittings (Living Time), as well as gift articles, arts and crafts and jewellery (Present Time). A particular point of attraction at Ambiente Japan – said the organizers – will be the “Trends “99“ special show, at which exhibitors can present their latest products with details of everything from the material to the original design. There will also be the “German Arts and Crafts“ exhibition with selected design products made by German artistic craftsmen. All the signs for Ambiente Japan “99 are positive. According to the organizers, the western-orientated way of life and a pronounced trend consciousness among broad sections of the Japanese population have made consumer goods from Europe and the USA increasingly popular. “Furthermore, the propensity of the Japanese to spend money on household goods and furnishings is still growing,” said the organizers. In November, 1998, the population“s spending behaviour on household goods once again took an upwards turn after a year of zero growth (source: Focus Japan, March, 1999). Last year, IFM Asia confirmed that even a recession cannot stop the Japanese from looking for new products to boost their business. More than 13,000 trade buyers attended IFM Asia “98. With this impressive figure and a level of satisfaction in excess of 90% among the over 200 exhibitors, the fair has succeeded in becoming an established feature of the Japanese market. Furthermore, the stable number of exhibitors shows that companies have confidence in the Japanese market and that they want to consolidate their business relations with Japanese buyers by repeatedly taking part in the fair. This year, the organizers expect Ambiente Japan to continue to grow significantly as a trend platform, information forum and order fair for Japanese trade visitors from the specialist retail business and special shops. For further information on exhibitors and visitors, please contact: Messe Frankfurt GmbH, Ludwig-Erhard-Anlage 1, D-60327 Frankfurt am Main Tel.: +49 69 7575 6211, Fax: +49 69 7575 6604 e-mail: eva.asfahl@messefrankfurt.com (Ms. Eva Asfahl) Messe Frankfurt K.K. The 2nd Bldg., 3 F 4-3-2, Lidabashi, Chiyoda-Ku, Tokyo 102-0072, Japan Tel.: +81 3 5275 2851, Fax: +81 3 5275 2867 e-mail: info@japan.messefrankfurt.com (Mr. Katsuya Kashiwagi)

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