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AGC Glass Europe: “Glass creates emotions” – a conceptual movie

A conceptual movie released by AGC explores the multiple facets of glass, part of a first Europe-wide brand awareness campaign on social media.

A man, a woman. Through the graceful movements of their dance, they come closer together, meet one another, then move farther apart only to meet once again more intimately. Watched over on all sides only by glass, a single medium with multiple aspects. Transparent, opaque, coloured or light-giving, the purity of the glass decor participates in the palette of changing emotions.

In the space of only a minute this conceptual movie explores the multiple facets of glass, firmly associating it with the AGC brand. Wordlessly, without explanation. Simply by expressing the fluidity of movements and the magic of the choreographed emotions.

This creative work will feature in a first Europe-wide brand awareness campaign on social media (Facebook/Instagram and You Tube). Aimed at the general public it will run from November to December 2018, followed by other initiatives in 2019.

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