ZEISS, one of the world’s leading companies in the fields of optics and optoelectronics, and the Fellowes’ ExoLensTM brand, an American innovator in mobile photography accessories, have announced their collaboration in the design and development of accessory lenses for mobile phones.
The companies will present the first jointly developed accessory lenses at the Fellowes booth (no. 31016) during the Consumer Electronics Show in Las Vegas from 6-9 January 2016.
The first three lenses – wide-angle, telephoto and macro – are scheduled to be launched in late Q2 2016. The wide-angle and telephoto lenses offer excellent image performance with outstanding edge-to-edge contrast. The macro lens features a zoom function – unique for accessory lenses of this type – for flexible image composition. The new lenses can be used on the Apple® iPhone®1) with customized mounting brackets.
The collaboration between ZEISS and ExoLens™ represents an important step in the development of accessory lenses for mobile phones. ZEISS has been powering optical innovation in photography since 1890. With current products such as the professional camera lenses of the ZEISS Otus SLR lens family or the ZEISS Batis autofocus lenses featuring an innovative OLED display for mirrorless full-frame system cameras, the optics company continues to evolve and set new milestones in photography. ExoLens™ is a pioneer in the new and expanding space of mobile photography. The joint goal of ZEISS and ExoLens™ is to bring never before seen quality and versatility to this rapidly growing market.
“We are thrilled to announce our new relationship with ZEISS, who has been setting standards in optics for almost 170 years,” says John E. Fellowes, Chief Executive Officer of Fellowes. “Following the launch of our new ExoLens™ mobile phone photography line last year, our partnership with ZEISS will enable unique and innovative consumer lens solutions. ExoLens™ with optics by ZEISS will redefine quality in the mobile photography space, providing professional-grade results for end users.”
“The impact of an image is decisively influenced by the lens and its technical properties,” says Dr. Winfried Scherle, Executive Vice President of Carl Zeiss AG and Head of the ZEISS Consumer Optics business group. “The collaboration with ExoLens™ gives us the opportunity to tap into new target groups and provide ambitious mobile phone photographers with high-quality tools to support their creativity.”
The new lenses are characterized by their leading-edge design featuring smooth surfaces made of black anodized aluminum with white labeling. This is a systematic continuation of the distinctive, innovative product design that typifies current families of ZEISS camera lenses. The modern design offers excellent optic properties and the lenses meet even the highest aesthetic standards,” Scherle says. “The lenses of ExoLens™ with optics by ZEISS are the best currently available on the market,” he adds. “We have achieved the best possible technical balance between a small size, light weight and high image quality.”
All lenses incorporate the proven T* ® antireflective coating from ZEISS, which minimizes reflections at the glass-to-air surfaces and improves the transmission of light.
The lenses are attached to the device-specific ExoLens™ machined aluminum bracket using a screw thread. The ExoLens™ bracket features a standard tripod mount (1/4”-20) as well as a cold shoe for mounting accessories. At launch, ExoLens™ with optics by ZEISS will be available for Apple ® iPhone ® 6/6s and Apple ® iPhone ® 6 Plus/6s Plus, with the goal of adding more devices in the future.
More information is available at www.exolens.com