Vitro Packaging: four prizes at GPI awards

Vitro Packaging was victorious in four categories at the Glass Packaging Institute (GPI) Clear Choice Awards annual presentation held at the Hyatt Regency McCormick Place in Chicago on 8 May 2006. Vit…

Vitro Packaging was victorious in four categories at the Glass Packaging Institute (GPI) Clear Choice Awards annual presentation held at the Hyatt Regency McCormick Place in Chicago on 8 May 2006. Vitro“s four winning containers were for Coca Cola“s Blak in the Carbonated Beverage category, Aramis Always in the Cosmetics and Fragrances category, Bling Beverage“s H2O in the Non Carbonated Beverage category, and Sola- Nero Wine“s Zont in the Wine category. “Winning four out of twelve segment awards make us feel proud, and especially considering the fact that the US market is one of the most competitive worldwide. This is a clear indication of our product and service which are appreciated by the industry and our customers”, said Alfonso Gomez Palacio, President of Vitro“s glass containers business unit. “Glass continues to be the preferred material for Premium products; [the] consumer relates glass with purity and sustainability. Companies who pack their products with these new product designs benefit by creating new brands and to respond to customer requirements of flavor, freshness and content protection”, said Joe Cattaneo, President of the GPI. The Clear Choice Awards is the only awards program that recognizes consumer product goods (CPG) companies that package their food, wine, beverage, cosmetic and fragrance products in glass in the United States. “This years“ entries confirm the value of glass packaging as a primary tool to develop a premium brand image, shelf appeal and the natural look so appealing to today“s consumer. We are proud to win four of twelve segment awards”, said Lee Farlander, CEO of Vitro Packaging. All the 2006 winning products were displayed at The Glass Packaging Institute“s offices in Washington, D.C. and featured at the Awards Ceremony on 8 May 2006 in Chicago. The panel of judges were: Laura Bix, Assistant Professor, Michigan State University (Packaging School); Andrew Kaplan, Managing Editor of Beverage World; Lynn Mueller, Creative Director of LAGA (packaging design firm); Pat Reynolds, Editor & V.P. of Packaging World; and Barry Scher, Public Affairs, Giant Food/Ahold USA (Supermarket/retail). The award winners received an engraved Steuben Glass Shining Star award, industry recognition and brand building media coverage.