Vitro launches self-cleaning glass in Europe

Vitro, S.A.B. de C.V. announced 23 January 2009 the launch of its new product line ECOPURE(R), a self cleaning glass, through its European affiliate Vitro Cristalglass. ECOPURE(R) is a resistant and c…

Vitro, S.A.B. de C.V. announced 23 January 2009 the launch of its new product line ECOPURE(R), a self cleaning glass, through its European affiliate Vitro Cristalglass. ECOPURE(R) is a resistant and colorless hydrophobic glass which substantially improves visibility during and after rain. Its exclusive coating uses the UV rays in sunlight to decompose organic contaminants on its surface and increases the sheeting action of water over the glass thus allowing for the elimination of dirt by rain or manual rinsing. “Even in the difficult environment that 2009 presents for the construction industry on a global basis, Vitro Cristalglass continues to work towards developing new and better products that give value added to our clients and on the other hand help to preserve the environment for the benefit of future generations”, said marketing manager Alberto Gmez.