The Vetropack Group, one of Europe’s leading manufacturers of glass packaging, presents its Strategy 2035 and related mid-term goals at its first Capital Markets Day.
At Vetropack’s head office in Bülach, Switzerland, the Management Board explained to investors, analysts and financial media representatives the initiatives and measures the company plans to implement in the coming years to boost its competitiveness, sales growth and profitability.
The stated goal of these initiatives is to achieve sales growth above the market level by 2030 and return to a two-digit operating margin.
Strategy 2035 aims to continue expanding Vetropack’s position as a provider of innovative and sustainable packaging and service solutions for the food and beverage market, increasing customer benefit along the value chain.
“We turned our focus to the future, carefully analysing industry trends and critically examining our positioning. But above all, we asked ourselves how we can ensure that we grow in a profitable manner in this future market environment,” said Lukas Burkhardt, CEO of the Vetropack Group. “The answer is our Strategy 2035 and, as part of it, specific initiatives that will enable us to capitalise on these trends – all laid out with clear goals, key figures and responsibilities. This enables us to continuously measure and actively manage our progress.”
This had been preceded by a comprehensive analysis of the existing strategic approach, drawing on market and sustainability trends, customer surveys and external studies. At the end of August, the revised strategy was approved by Vetropack’s Board of Directors and its key points were published in the Semi-Annual Report 2026.
As part of Capital Markets Day, the Management Board now shares specifics about what comes next. “Strategy 2035 defines public, mid-term goals that go beyond the current fiscal year for the first time,” explained David Zak, Chief Financial Officer.
Specifically, by 2030, compared to 2025 and at constant exchange rates, Vetropack expects above-market sales growth in the low single-digit percentage range, recovery of the operating result and a two-digit margin by the end of the medium-term period.
To implement the revised strategy, Vetropack will invest prudently in market and product development, as well as in adjusting the production infrastructure for more flexibility and productivity. In the medium term, the aim is to achieve a double-digit return on operating capital employed.
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