The makers of Irn-Bru, a carbonated soft drink which is hugely popular in Scotland, have given consumer a further incentive to return empty bottles by increasing the cashback offer for empty glass bot…
The makers of Irn-Bru, a carbonated soft drink which is hugely popular in Scotland, have given consumer a further incentive to return empty bottles by increasing the cashback offer for empty glass bottles. Customers returning empties will be offered GBP 0.30 instead of GBP 0.20 in a bid to encourage more people to use the deposit scheme. The Cumbernauld, central Scotland firm of A.G. Barr, which makes the beverage, hopes it will help recycling and lead to an increase in the three in 10 bottles which never make it back to its factory. Barrs“ iconic glass bottle has been massively popular for 110 years. But increasingly people look for simple ways to shop responsibly and recycle and this new price change looks set to make it more appealing to shoppers. As well as cashback offer of GBP 0.30 for returning used bottles, the firm points out that every component in a Barr“s glass bottle is recyclable or reusable, from its metal caps to the plastic crates bottles are delivered in. Every returned bottle is brought back to Barr Soft Drinks“ HQ, where it is cleaned and refilled. Steven Downham, of Barr Soft Drinks, said: “Our returnable glass bottles are the perfect choice for shoppers who not only want great taste but a responsible choice as well. “Already, seven out of 10 of all bottles we produce come back to us but by raising the deposit price we wanted to encourage more people to bring their bottles back and highlight the wider benefits of choosing glass. “It“s a great scheme for our customers and for the public but more than that, it“s good for the environment too”. The deposit increase will also be welcomed by the many Scottish charities who use the deposit on Barr“s glass bottles to raise funds. Although Irn-Bru was formerly the most popular soft drink in Scotland, beating Coca-Cola, the two are now about level in sales in the country.