SRA prepares for next growth steps – intensive focus on efficiency

ISRA VISION is reinforcing its Executive Board for the important operations segment with an internationally experienced expert. Andreas Gerecke, who takes over the worldwide responsibility for the Operations segment, has 25 years of experience in international industrial enterprises.

ISRA VISION AG, one of the world’s top companies for industrial image processing (Machine Vision) as well as globally leading in surface inspection of web materials and 3D machine vision applications, has named a new member of the Executive Board, Andreas Gerecke, who takes over the worldwide responsibility for the Operations segment. He has 25 years of experience in international industrial enterprises, among them as Chief Operating Officer at a subsidiary of ABB Deutschland. Gerecke has successfully managed business divisions with revenue dimensions significantly above EUR 100 million. Given these experiences, he can provide ISRA with decisive impulses for implementing the aspiring growth objectives.
In his new function as Executive Director Group Operations, Gerecke is responsible, among other things, for further optimization of the production processes – lean production – as well as the targeted expansion of the infrastructure for further growth. Besides preparing the company for the next revenue dimension, his tasks also include strengthening profitability as well as optimizing and stabilizing the cash flow. Furthermore, it is planned to assign the new member of the Management Board further strategic tasks that are currently overseen by the Chairperson.
With this strategic addition to the existing management, ISRA actively continues its growth strategy – which core it is to grow sustainably and profitably, diversified across technologies, regions and markets – with reinforced personnel. The company responds to the different market situations in the individual business areas with targeted marketing and sales measures as well as innovations that support the planned double-digit growth for 2014/2015.