Smart windows: materials sold to reach USD 545 million by 2019

Electrochromic smart windows (including glass and film) will reach USD 445 million by 2019 making electrochromics the largest segment of the entire smart windows business. NanoMarkets believes this may have much to do with the fact that this sector can boast significant investment by influential firms such as Corning, GE and Saint-Gobain, and Seagate.

Revenues from smart windows in buildings and vehicles are growing and according to a new report from NanoMarkets, an industry analysis firm, the value of the coatings, glass and other materials used by the smart (i.e., self-tinting) windows sector will be almost USD 545 million by 2019 growing to around USD 770 million by 2021.
In the past five years or so, smart (i.e. self-dimming) windows have taken off in both residential and commercial building markets. They are also increasingly used in automobiles and trucks. There are several different smart windows technologies, but all of them are materials plays in one way or another. NanoMarkets believes that, as a result, there are important opportunities for materials firms that are emerging from the smart windows “revolution.”
In this report NanoMarkets discusses the opportunities for materials in smart windows and mirrors using electrochromic, photochromic, thermochromic, PDLC, SPD and microblinds. The forecasts and analysis cover not only the active smart materials used in these technologies, but also the substrate materials; both plastic and glass. The report contains revenue and volume (area) forecasts for each smart windows technology with breakouts by film, glass and coatings.
In addition, this report analyzes a number of different business models being used in the smart windows sector and shows how materials play into the total smart windows value chain. We also discuss the role of technology licensing, as well as direct supply of smart coatings and other materials to glass and windows firms.
The report also analyzes the materials-related strategies of leading firms in this space including: 3M, Asahi Glass, BASF, Chameleon Photochromic Smart Film, Chromogenics Coolkote, Corning, DuPont, Eastman Chemical/Solutia, GE, Gentex, Guardian Industries, Hitachi, NDFOS, NSG, Pleotint, PPG, Ravenbrick, Research Frontiers, Sage, Saint-Gobain, Scienstry, Southwall, Solvay, Suntek, SWITCH Materials, Toray, Transition Window Tint, US e-Chromics, and View.
Smart windows materials platforms that are alternatives to electrochromics may have a struggle ahead but can ultimately survive as niche technologies, successful in certain niches, primarily because of their price, switching speeds or suitability for use in privacy glass. For example, it is widely acknowledged that PDLC will be used almost exclusively for privacy glass. However, from the perspective of specialty chemical companies, these non-electrochromic technologies represent only limited opportunities. They will consume relatively small amounts of active materials and will not be worth large investments.
Until smart windows technology fully matures, NanoMarkets believes the specialty chemical companies will bide their time, merely supplying research quantities of active materials to smart windows firms and not supporting any one kind of materials platform.  By contrast the glass/film companies can be “arms dealers” and sell to all “sides,” benefitting from the growth of smart windows as a whole. NanoMarkets expects the smart windows sector to consume USD 220 million in glass and film by 2019.
NanoMarkets tracks and analyzes emerging markets in energy, electronics and other area created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts in the specialty chemicals industry and has been covering the smart windows sector for five years.