Saga Décor acquires Société Charentaise de Décor

Saga Décor, a Verallia group company with expertise in decorating glass food containers, has acquired Société Charentaise de Décor, specialized in glass satin-finishing.

Through this deal, Verallia consolidates its decoration range to match market trends, while strengthening its presence in Charente, in the south-west of France.

Founded in 1973, Société Charentaise de Décor specializes in satin-finishing glass bottles. Located in Gensac-la-Pallue, the firm decorates around 30 million bottles a year and employs 28 employees. In 2015, its turnover was over Euro 6 million. Verallia and Société Charentaise de Décor have in common a customer base of major spirits brands representing the most dynamic market for glass bottle decoration.

With this acquisition, Saga Décor reinforces its industrial capabilities and affirms its know-how in satin-finishing. This announcement illustrates Saga Décor’s willingness to invest in meeting new customer requirements, primarily demanding range variety and flexibility in decoration techniques. In this vein, late 2016, Saga Décor started up at its Pont-Sainte-Maxence facility, a lacquering line on full bottles with drying by UV lamps and a hot-stamping machine.

In the words of Xavier Volt, CEO of Saga Décor, “Société Charentaise de Décor is a company renowned for the know-how of its employees. We are pleased to welcome its teams inside Saga Décor and combine our industrial and human assets. Through this acquisition, we shall reinforce our presence on the dynamic Cognac and premium packaging market.”

Michel Giraud, Groupe de la Seine board chairman declared: “I am delighted that Société Charentaise de Décor, with this sale to a world-renowned group, will ensure its continuity and the future of its workforce. On this point, I would like to thank all employees who have helped build the company’s reputation over the last 44 years.”