O-I’s Catalyst Collection is shaped by emotions

O-I’s new Catalyst Collection leans into shapes to connect with consumers on emotional level

O-I’s Catalyst Collection is taking science-backed principles behind behavioral and human emotions and applying it to glass packaging design to give brands a new authentic way to connect with consumers.

O-I took those principles of how neuroscience influences human behaviour and designed glass packaging – the Catalyst Collection – that works on an unconscious level to connect with consumers to stand out from the competition and drive loyalty.

Glass already has a sense of magic to it. It plays with an array of senses, from sight to sound to touch. But the glass packaging that’s part of the Catalyst Collection builds on glass’s shape-shifting power.