O-I: wine brands in France choose glass packaging

Wine in glass bottles symbolizes tradition, pride & quality in France

The attributes that attract consumers to glass packaging – quality, taste preservation, and sustainable attributes – are very much the same benefits that have attracted wine makers for generations.

“Glass is the reflection of our products: authentic and 100 percent local,” said Frederic Casteja, Director General Maison Borie-Manoux, winemaker in the Bordeaux region of France.

Casteja’s remarks allude to how the process of glassmaking is often local: ingredients are sourced regionally, including recycled glass, and then processed and manufactured in the same region to return as new glass packaging to serve the community. The same vines and same glass bottles meet again, infinitely, with new vintages and new glass bottles created from recycled ones.

O-I’s Vayres plant, which is in the Bordeaux region and partners with Casteja, uses an average of 80 percent recycled content to create new glass wine bottles. Recycled glass as well as other ingredients are sourced from within 290km on average, reinforcing the local supply chain. You can learn more about sustainable manufacturing and the circular economy at O-I Vayres in the video below.