Sporting the results of a recent brand refresh which includes a new logo, website and associated material, leading glass packaging company Croxsons will be presenting their developing range of rightweighted beer bottles specially selected for the growing craft brewing sector.
A new addition to their line-up is the 500ml ‘BEN’ beer bottle – originally a 405g product, the BEN has been rightweighted to a new weight of 280g. With sustainability being high on the Croxsons’ agenda, the firm rightweighted three other beer bottle products in 2016 and managed to take an impressive 1,200 tonnes of glass out of the supply chain. Further rightweighting activity is planned for 2017.
Chief operating officer Tim Croxson said: “As the biggest supplier into craft, our customers are coming under pressure at consumer and retail level to be ahead of the game on sustainability issues. The same is true with the craft range in our Australian and New Zealand operations. The emphasis we place on rightweighting is all part of our ‘customer journey’ – being able to providecustomers with the best design, the best price, the best quality and at the best weight, against the trade items that are currently available.
“There are real opportunities within the glass industry to support the market by delivering a more cohesive and uniform approach to sustainability,” added Croxson. “Through our partnership with SIBA, we are well place to support brewers of all sizes, where relationships are paramount to business success.”