Mexico: Vitro boss sees container market up 7% in 2005

The glass container industry in Mexico is expected to grow by 6 to 7% in 2005, driven by the markets for beer, fragrances, toiletries and food said Roberto Romero, director of container marketing for …

The glass container industry in Mexico is expected to grow by 6 to 7% in 2005, driven by the markets for beer, fragrances, toiletries and food said Roberto Romero, director of container marketing for Vitro. He said that in 2004 the container glass sector grew by more than 5% on 2003. “We see great improvements in the market, it is becoming more dynamic with a good percentage of new products being developed, and we expect it to grow even more dynamically in the medium and long term” said Romero. Vitro has over 80% of the container market in Mexico, excluding integrated producers such as brewers Cuauhtmoc and Modelo, although Romero pointed out that Vitro supplies these companies with some of the containers they use for the domestic market and for exports. Of the entire national market of 9 billion bottles, Vitro has a 63% share, said Romero. The Vitro manager said that in the last few years the glass container industry has focused on reducing the weight of containers without affecting their performance. “With these weight reductions and the cost-cutting programmes the industry has become more competitive. This has allowed us to keep going and continue to compete in the market.”