LCD TV Association formed to help grow market

Corning Incorporated is one of the six founding Sustaining Members of the LCD TV (Liquid Crystal Display Television) Association, a new, global, non-profit trade association chartered with helping the…

Corning Incorporated is one of the six founding Sustaining Members of the LCD TV (Liquid Crystal Display Television) Association, a new, global, non-profit trade association chartered with helping the entire LCD supply chain. The new organization, founded on 9 January 2007, aims to promote the entire LCD TV industry and its members“ interests and lead the companies in addressing industry-wide issues and new initiatives that will foster healthy competition, as well as create better products for manufacturers, consumers and retailers alike. The other five Sustaining members are DisplaySearch, LG.Philips LCD, Micronas Semiconductor, Syntax-Brillian Corporation and the US Display Consortium (USDC). “I am proud to announce that several world-class market leaders have already committed to the LCD TV Association“s goals by joining the Sustaining Membership group. Their unique qualities, expertise, and early participation will add momentum and real value to our growing organization. We look forward to working for and with them, and all our members and their strategic partners, to help the entire LCD TV ecosystem on an industry-wide basis — ensuring better LCD TV related products for consumers worldwide, and better education and information in the marketplace about flat panel TVs”, said Bruce Berkoff, founding chairman of the LCD TV Association. “The very large and fragmented LCD supply chain has had no organization to help them thrive via education or debate-but now they do — and the USD 540 billion LCD supply chain will be better served because of it. We are pleased to join and play a role in this exciting new organization and see it as a step forward for the industry as a whole”, said Ross Young, founder and president of DisplaySearch. The stated mission of the new LCD TV Association is to “Inform, Promote, Improve and Connect”. The group will inform the public on the many benefits of LCD TVs and announce the results of its research in various forums. The LCD TV Association will promote the industry and its technology through its website, speeches, debates, and interviews. It will also work to improve LCD TV features and functions through the introduction and promotion of new ideas for specifications and inventions which add value to TVs by making them better and easier to use. Lastly, the LCD TV Association will connect the industry supply chain via meetings and setting standards, pertinent research, presentations at worldwide conferences, publishing articles, white papers and quarterly newsletters, as well as issuing press releases, all designed to facilitate win/win relationships among the various industry partners.