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ISRA appoints new executive manager

Guido Hettwer has been named a new member of the ISRA executive management team as part of a planned expansion into the smart factory automation industry

ISRA VISION AG, a company well known for industrial image processing (Machine Vision) and one of the world’s leading suppliers of surface inspection solutions for web materials and 3D machine vision applications, has begun implementing plans to take the company into the future with its current focus on smart factory automation.

ISRA Robot VisionIn addition to a comprehensive innovation road map and a broader product range for industrial automation, the strategic development of its structures and the targeted expansion of its management team represent important planned steps for future business in this market.

With a distribution network expected to be built simultaneously, ISRA is planning to successively enter new markets for connected automation with Machine Vision. The primary focus is on combining ISRA’s 3D machine vision expertise with robot automation both in the automotive industry and in production outside the automotive industry. The envisaged 3D embedded machine vision automation is one of the strategic priorities on the path to achieving the next milestone of more than 200 million euros in revenues.

Guido Hettwer, smart factory automation executive managerWith these goals in mind, ISRA has sought to strengthen its organization by appointing Guido Hettwer as a new member of the Executive Management. Mr. Hettwer, an expert with more than 20 years of managerial experience in large organizational structures and who has considerable knowledge of the market, has previously worked in various managerial positions at Bosch Rexroth. He has strategic and operational expertise, giving him very good preconditions to successfully implement the next steps toward smart factory automation together with ISRA.

The innovation dynamic that continuously generates additional demand with new products, including the field of smart factory automation, as well as investments in the market and strategically important areas and the high gross order backlog of more than 90 million EUR (previous year: around 85 million EUR) form a solid basis for continuing a successful, profitable growth strategy in the new financial year that started on October 1, 2018.

Further information is available at

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