Inside 2021: open doors at Biesse, Intermac and Diamut

The autumn edition of Inside is back, opening the doors of its showrooms to all Biesse Group customers and demonstrating technological solutions for everyone who works with wood, advanced and composite materials, glass and stone

This year’s borderless edition of Inside is even more unique and original than usual: a global event that involves all the divisions and combines real and virtual with physical demos in the showrooms and guided visits (respecting health and safety protocols) but also technological webinars and detailed insights directly with our experts, but from the comfort of your own home.

“It will be a borderless group event covering all the technologies produced by Biesse, Intermac and Diamut: an unmissable opportunity for our customers. For customers worldwide, we’re offering a complete formula that spans all our divisions and combines physical presence with digital experience. Thanks to streamed demos and webinars with our local sales force, we’re ensuring that even those who can’t come to Pesaro, Italy, in person can take part in this truly international event,” said Federico Broccoli, Biesse Group Chief Commercial & Markets Officer.

The event is fully integrated in the digital transformation strategy implemented in Biesse Group: a strategy based on the digitalisation of factories and the creation of a new, smart factory aimed at all our customers, from small and medium-sized firms right up to the major industrial groups”, continued Broccoli.

The event will continue until 5 November at the Pesaro Campus and on Inside’s website, with a new edition dedicated to the latest solutions for machining wood, advanced and composite materials, glass and stone.

Biesse Group – Pesaro Campus

The Biesse and Intermac showrooms in Pesaro will open their doors to show off the technologies, products and digital services that are waiting to be discovered, fully respecting the health and safety protocols relating to customers, employees and the workplace.

Thanks to an online booking system dedicated to the event, customers can book their visits and technical demonstrations autonomously, on the basis of daily availability and in compliance with safety regulations. To illustrate Biesse and Intermac solutions while guaranteeing safe environments, 20 business lounge areas will be exclusively dedicated to welcoming customers.
Through a single registration on the website of the event, customers will be granted access to a rich programme schedule that will put the spotlight on technological innovation offering the latest news about products and processes.

The online version of Inside is based on webinars and streamed demos: the former are known as “Tech Walks”, with product specialists taking visitors on a virtual walk around the Biesse showroom; the streamed demos, on the other hand, are exclusive opportunities reserved for a limited number of participants, with the interactive presentation of Biesse and Intermac technologies and software. All the videos will subsequently be also available for streaming on the interactive Digital Arena platform, for on-demand viewing.
The information-rich sessions about technology and innovation, available in the showroom or in the digital versions, are driven by AUTOMACTION and SMARTACTION, Biesse’s two approaches to the digital transformation. The former works to meet the needs of large industrial plants that wish to reinforce and enhance their manufacturing performance, while the latter responds to the needs of medium and small businesses, presenting all the advantages that digitalization has to offer.

“We’re opening the doors of our showroom, confirming the hybrid formula of last year and last spring that was intended as a prompt response to the changing global situation. Inside, in fact, is perfectly embedded in the Digital Communication context and we’ve taken advantage of all the opportunities it offers. This hybrid formula has also proved to be a winning solution from various points of view: we can offer our customers interaction, shared moments and participation – both physical, in our showrooms, and digital on the website We’ve invested significant resources in expanding our digital ecosystem in terms of both technological innovation, from products to services, and in our way of relating with our customers worldwide” said Raphaël Prati, Biesse Group Chief Marketing & Communications Officer.

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