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French winemaker chooses O-I’s new light weight, low carbon bottle

The Union des Vignerons Des Côtes De Rhône is a cooperative of 200 winegrowers in the Rhône wine region of Southern France.

The Union is the first cooperative winery to carry out carbon assessment across all three scopes.

The French winemaker, focused on creating a sustainable cuvee, opted to package their wine in a brand-new lower weight, lower carbon glass wine bottle from O-I called B0 Estampe™.

B0 Estampe™: An Innovative, Sustainable Wine Bottle for French Winemakers
B0 Estampe™ is designed to be light-weighted, functional, sustainable, and stunning.

The bottle design is also unique – it’s modern, elegant, and there’s nothing quite like it on the market. The design was tested by more than 200 French wine customers, and the results were overwhelmingly positive – 84 percent said they could purchase wine in the bottle, and more than 70 percent said they preferred the B0 Estampe™ bottle shape over a class bottle shape, according to a Toluna consumer survey conducted by O-I.

The bottle’s carbon footprint and reduction plan is validated by the Carbon Trust and its validated, eco-designed 75 centilitre bottle meets their criteria for low carbon packaging. The residual footprint is offset by the purchase of carbon credits and supports things from orchard planning in France to restoration projects in Brazil.

 

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