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FEVE commissions consumer research survey on packaging materials

When it comes to packaging for beauty, fragrance and medical products, three in four European millennials would opt for products in glass.

When it comes to packaging for beauty, fragrance and medical products, three in four European millennials would opt for products in glass over any other packaging material, according to an independent consumer research survey commissioned by FEVE, the European Container Glass Federation.

Crucially, glass is clearly seen as the best packaging material for beauty, perfume and medical products by 77 per cent of the 2,030 consumers surveyed ahead of plastic/polyethylene terephthalate (PET) and metal across five European markets. This strong support for glass can be attributed to its environmental credentials, its ability to preserve both quality and scent of the contents, and its premium feel.

These findings are released as ADF&PCD Paris launches its annual industry show dedicated to innovation in the perfume and cosmetic packaging community.

When it comes to sustainability, 69 per cent of respondents would rate glass as the most recyclable and ocean-friendly packaging when compared to metal or plastic/PET, with a further 7 in 10 consumers recognising that glass flacons used for beauty products can be recycled with general household glass. These findings come at a time when the majority of consumers aged 18-34 claim to have become more conscious of their impact on the environment in the last year. To ensure that maximum recycling potential is reached, the glass industry has committed to raising awareness of the full recyclability of glass flacons through a public education campaign conducted via its consumer-facing awareness platform, Friends of Glass.

With our seas estimated to contain more plastic than fish by 2050 and concern over the state of our marine systems, glass is one of the most sustainable and eco-friendly forms of packaging on the shelves. No matter which packaging solution it is used for, glass material is endlessly recycled in a closed loop system. Crucially, recycled glass is the most precious resource for new production, potentially replacing the use of sand, soda ash and limestone – all raw materials which are found in nature.

www.feve.org

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