Encirc has entered into a multi-year agreement with wine producer and distributor, Australian Vintage Ltd (AVL), to become its exclusive bottler for the UK.
The expanded deal builds on a six year relationship, which in 2015 saw Encirc pack more than 12.5 million litres of product for AVL across a number of lines, including several McGuigan sub-brands.
From June 2016, the portfolio of Australian Vintage wines bottled by Encirc will be expanded to include additional popular-premium and premium McGuigan brands, such as Black Label, Classic, Signature and Reserve.
Julian Dyer, UK general manager at AVL, explained: “Since 2009, Encirc and AVL have enjoyed a successful partnership. The UK wine industry is expected to increase in value by six per cent by 2018, however in order to thrive during this next business cycle, businesses will need to collaborate to improve all aspects of customer service. As such, we are delighted to be working closely with Encirc to provide customers with the highest quality, availability and service levels possible, as well as efficient consolidation and distribution solutions.
“Packaging our products with Encirc in the UK has increased the level of sustainability in our supply chain, which is a core focus for our business. Our aim going forward is to further support Encirc’s sustainability goals whilst maintaining the excellent levels of service we see.”
Gillian Walters, sales director at Encirc added: “Over the last few years, we have developed a fantastic relationship with AVL and we recognise that ensuring an effective route into the UK is a key business priority for them.
“The demand for Australian wines is on the rise in the UK market. By making use of our unique, purpose-built manufacturing and packing facility in Cheshire, AVL has optimised operational costs both financially and in terms of carbon output, while capitalising on this period of growth.”