Bottero unveils new branding at the China Glass 2019

New branding is meant to symbolize the two markets, or "souls" of the company

Glass machinery manufacturer Bottero was among the 27 Italian companies present at China Glass 2019, a reference event of the glass industry for the entire Asian market. The 30th edition of China Glass took place in Beijing until May 25 in the new NCIEC complex, New China International Expo Center.
During the exhibition, Bottero presented new corporate rebranding, which involves all its internal and external communication starting from the review of the Bottero brand.

“Bottero is the only company in the world to operate simultaneously in the sectors of hollow glass and flat glass processing technology,” said a representative for Bottero.

This peculiarity finds expression in the new brand which, through the two overlapping geometries, evokes the double soul of the company.

“The new branding is meant to be a source of inspiration, to remind us every day who we are and where we are going, to guide our goals, our commitments and our actions,” said the representative. “Renewing the Bottero brand represents a promise to all stakeholders; a big step towards the future of the company.”

The Bottero brand has undergone significant changes over the years in an attempt to adapt to the evolution of style and to the renewed communication needs that the company has encountered.

At China Glass 2019 Bottero presented their innovative products and its latest technologies.

Organized by the Chinese Ceramic Society, China Glass is characterized every year by the large participation of exhibitors from all over the world.

The 2018 edition, held in Shanghai, saw the presence of over 800 exhibiting companies on an area of ​​80,000 square metres and attracted approximately 33,500 visitors.