Bloom London Dry gin has been redesigned with bold new front and back labels and a new capsule design on its distinctive floral bottle.
Design agency Identica worked with Quintessential Brands, owners of Bloom Gin, on the repackaging project incorporating drawings of the botanicals on the capsule.
Master distiller Joanne Moore is also referenced on the front label for the first time, reinforcing her influential role as the creator of Bloom Gin.
The coloured glass bottle remains exactly the same, since its launch in 2008, with embossing inspired by a wrought iron gate in Joanne’s English country garden and incorporating the date of 1761, when distilling by G&J Distillers first began in the UK county of Cheshire,
The repackaging celebrates Joanne Moore’s ten years as Bloom Gin master distiller and better reflects the image of the super premium gin, strengthening the eau de nil colour and making it own-able by the brand.
Kate Harrison, international marketing manager premium gins, says: “Bloom Gin has grown exponentially over the last two years and we are confident that this new packaging will propel the brand towards future long term growth.”