Beer sales in the UK have slumped by 82 percent since the start of the lockdown, according to a survey by SIBA, the Society of Independent Brewers. As pubs remain closed, the increase in doorstep deliveries, online orders and retail sales has created demand for glass packaging which manufacturer Beatson Clark is working hard to meet.
The South Yorkshire company is concentrating on production of its 330ml amber 1907 beer bottle, which is ideal for breweries large and small both in the UK and overseas.
“Our 1907 beer bottle is a very popular design and is used by many well-known breweries, including BrewDog,” said Charlotte Taylor, Marketing Manager at Beatson Clark.
“It’s important to maintain the production and supply of food, beverages and pharmaceutical products during the COVID-19 crisis, and to do that producers need packaging.
“That’s why we took the decision to keep our glassworks running and to put in place stringent healthy and safety measures to protect our staff while they carry out their work.”
With pubs, bars and restaurants closed the main market for independent breweries has ceased to exist, however they are finding new channels to supply their customers.
The SIBA report found that 70 percent of craft breweries are offering new delivery or takeaway services to keep the beer flowing, and around 61 percent of those breweries are offering free delivery.
Meanwhile over half of craft breweries (55 percent) say they have seen an increase in online beer sales.
Dunkertons Cider in Gloucester uses amber beer bottles from Beatson Clark and has seen a 1,100 percent increase in sales of bottled cider advertised via social media and through the company’s new online shop.
Saltaire Brewery has introduced a delivery service for their beers across West Yorkshire using Beatson Clark’s 330ml and 500ml amber bottles and is hoping to expand deliveries to the rest of the UK soon.
The brewery reports that the delivery service has been so successful it may continue deliveries if there is still demand even after the lockdown is lifted.
Meanwhile BrewDog, which is a long-standing customer of Beatson Clark, has also reported an increase in online sales since the start of the lockdown.
Beatson Clark’s beer bottles are available to order direct in bulk or in lower volumes via Beatson Clark’s distributors around the world.